Are you wondering who wins in 2024: Brevo vs Constant Contact? The choice depends on your specific business needs and goals. Brevo excels in automation, multi-channel marketing, and segmentation, while Constant Contact is renowned for ecommerce integrations and other advanced integration options.
Table of Contents
Introduction
The Role of Email Marketing in Today’s Business World
In the digital age, email marketing has emerged as a cornerstone of successful business strategies. It’s a direct and cost-effective way of communicating with leads, nurturing them, and converting them into customers. Email marketing allows businesses to reach a large audience with personalized messages, promoting products, sharing news, or increasing customer engagement.
The versatility of email marketing makes it suitable for a wide range of industries. Whether it’s a startup, a nonprofit, or a large corporation, email marketing can be tailored to meet different business goals. Its measurable nature, through open rates and click-through rates, offers valuable insights into customer behavior and preferences, enabling businesses to refine their strategies and improve ROI.
Below, is a concise summary of the step- by-step process of launching an email marketing campaign that I have presented infographically.
Overview of Brevo and Constant Contact
Brief History of Brevo (Sendinblue)
Brevo, formerly called Sendinblue, began its journey in 2012, initially as a digital agency that soon pivoted to become an email marketing tool. The founders aimed to provide a more accessible, user-friendly service for small and medium-sized businesses.
Over the years, Brevo has evolved, adding features like automation, CRM, and SMS marketing, catering to a more diverse range of marketing needs. Today, it stands as a comprehensive marketing platform known for its simplicity and scalability, supporting businesses in enhancing their digital marketing efforts.
Brief History of Constant Contact
Constant Contact has been a prominent player in the email marketing sphere since 1995. Originally an online marketing company for small businesses, it quickly specialized in email marketing. Constant Contact is recognized for its intuitive user interface and extensive library of email templates, making it a popular choice among non-tech-savvy users.
Over the years, it has expanded its offerings to include social media marketing tools, event management features, and more, always focusing on empowering small businesses to improve their customer outreach.
Core Features of Brevo
Brevo offers a suite of features designed to streamline and enhance email marketing efforts. This section delves into the core functionalities that make Brevo a popular choice among digital marketers.
Email Campaign Functionality
At the heart of Brevo’s offerings is its robust email campaign functionality. Users can create and send customized email campaigns with ease, thanks to a user-friendly interface and a wide array of templates. The number of these templates is reputed to be about 672.These templates are not only aesthetically pleasing but are also responsive, ensuring that emails look great on any device. Additionally, the drag-and-drop email editor allows for easy customization, making it simple for users to add their branding elements, such as logos and color schemes.
The platform also offers advanced segmentation capabilities. Users can segment their email lists based on various criteria like demographics, past engagement, or behavior. This level of segmentation ensures that the right message reaches the right audience, increasing the effectiveness of email campaigns.
Automation Tools
Brevo’s automation tools take email marketing to the next level. These tools enable users to set up automated workflows that trigger emails based on specific actions or timings. For example, welcome emails can be sent automatically to new subscribers, or follow-up emails can be scheduled after a purchase.
The automation extends beyond email, allowing for SMS messages and other actions within the CRM. This holistic approach to automation ensures a seamless experience for both the marketer and the customer, fostering better engagement and customer loyalty.
Transactional Email Capabilities
Brevo excels in transactional email capabilities. These are critical for businesses that need to send emails like order confirmations, shipping notifications, and password resets. Brevo ensures that these emails are not only reliable and fast but also customizable and trackable.
The platform provides real-time analytics for transactional emails, allowing businesses to track delivery rates, open rates, and click-through rates. This insight is crucial for maintaining the effectiveness of transactional communications.
Reporting and Analytics
Understanding the performance of email campaigns is crucial, and Brevo offers comprehensive reporting and analytics tools. Users can monitor key metrics such as open rates, click rates, bounce rates, and more. The platform also provides insights into subscriber engagement over time, helping users fine-tune their strategies.
In addition to standard analytics, Brevo offers heat map reports, showing where users are most likely to engage with an email. This visual tool is invaluable for optimizing email design and content placement.
Core Features of Constant Contact
Constant Contact is renowned for its user-friendly interface and a comprehensive set of features tailored for effective email marketing. This section explores the core functionalities that set Constant Contact apart in the competitive field of email marketing tools.
Email Template Designs
One of the standout features of Constant Contact is its vast selection of email templates. The number of its templates is in the range of 652. These templates cater to a wide range of industries and occasions, making it easy for users to find a design that aligns with their specific needs. Each template is professionally designed, ensuring emails look polished and engaging right from the start.
You might express interest in other email marketing platforms that boast an assortment of email template designs. If so, why not check out the following:
The customizability of these templates is also a key strength. Users can easily modify layouts, colors, fonts, and images to match their brand identity. This flexibility ensures that even those without extensive design experience can create visually appealing and unique email campaigns.
Contact Management Features
Effective contact management is crucial for successful email marketing, and Constant Contact excels in this area. The platform allows users to easily import contacts from various sources, including email lists, spreadsheets, and even social media platforms. Once imported, the contacts can be organized into different lists based on criteria like engagement level, purchase history, or demographic information.
Constant Contact’s contact management system also helps in maintaining a clean and up-to-date email list. It automatically removes duplicates and handles unsubscribes and inactive emails, ensuring that your mailing lists are always optimized for the best possible engagement.
Event Marketing Tools
For businesses and organizations that host events, Constant Contact offers specialized event marketing tools. These tools enable users to create custom invitations, registration forms, and even landing pages for their events. The integration of these tools with the email platform allows for seamless promotion of events to the email list.
Additionally, Constant Contact provides real-time tracking of event registrations and attendance. This feature is particularly useful for managing and analyzing the success of events, helping users to make informed decisions for future event planning.
E-commerce Integrations
Constant Contact recognizes the importance of e-commerce in today’s digital landscape and offers robust e-commerce integration capabilities. Users can connect their email campaigns with their online store, enabling them to promote products directly through their emails.
These integrations also allow for advanced features like abandoned cart emails, product recommendations based on past purchases, and personalized discount codes. These functionalities help in driving sales and increasing the overall effectiveness of email marketing strategies for e-commerce businesses.
There are other email marketing platforms that offer different types of integrations, including CRM,ecommerce, and social media integrations Examples are:
Pricing Comparison: Brevo vs constant contact
A critical aspect for businesses choosing an email marketing service is the cost. This section compares the pricing structures of Brevo and Constant Contact, providing insights into their value for money.
Brevo Pricing Tiers
Brevo adopts a unique pricing model based primarily on the number of emails sent, rather than the number of contacts in your list. This approach can be particularly cost-effective for businesses with a large contact list but lower frequency of email sends. Here’s a breakdown of their main pricing tiers:
- Free Plan: Ideal for beginners, this plan includes up to 300 emails per day with unlimited contacts. It offers basic features, making it a good starting point for small businesses.
- Lite Plan: This plan is designed for growing businesses and includes no daily sending limit, email support, and up to 100,000 emails per month. The price varies based on the number of emails sent.
- Premium Plan: Targeted at marketing professionals, this plan includes advanced features like marketing automation, Facebook ads integration, multi-user access, and more. The pricing is tiered based on email volume.
- Enterprise Plan: This is a custom plan for high-volume senders and businesses needing advanced features. It includes custom volume of emails, priority support, and a dedicated account manager.
Constant Contact Pricing Tiers
Constant Contact’s pricing is based on the number of contacts in your list, which can be a straightforward approach for businesses with consistent email marketing needs. Their primary plans are:
- Email Plan: This plan is suited for basic email marketing needs and includes customizable templates, tracking and reporting, contact list import, and other essential features. The price increases with the number of contacts.
- Email Plus Plan: For businesses seeking more functionality, this plan includes advanced features like automated email series, online donations, and dynamic content. Like the Email Plan, the cost scales with the number of contacts.
Comparing Value for Money
When comparing Brevo and Constant Contact, it’s important to consider the specific needs of your business. Brevo’s pricing model may be more advantageous for those with a large contact list but who send emails less frequently. In contrast, Constant Contact’s model might be preferable for businesses with a smaller contact list but who engage in regular email communication.
For businesses focusing on automation and advanced features, Brevo’s Premium Plan offers a comprehensive set of tools. However, for those who prioritize ease of use and basic email functionalities, Constant Contact’s plans are quite competitive.
User Experience and Ease of Use: Brevo vs constant contact
The user interface (UI) and ease of use of an email marketing platform can significantly impact the efficiency and effectiveness of a business’s marketing efforts. This section examines the user experiences provided by Sendinblue and Constant Contact, along with their customer support services.
Brevo User Interface
Brevo’s interface is designed with simplicity and functionality in mind. It features a clean, intuitive dashboard that makes navigation straightforward, even for beginners. The main menu is well-organized, allowing users to easily access different sections like campaigns, contacts, automation, and reports.
One of the highlights of Brevo’s UI is its drag-and-drop email editor. This tool makes creating and customizing emails a breeze, with no technical skills required. Users can effortlessly add images, text blocks, and buttons, and customize them to fit their brand’s look and feel.
Additionally, the platform offers a visual automation builder, which is particularly user-friendly. It allows users to create complex automation workflows with simple drag-and-drop actions, making it easy to set up automated email sequences.
Constant Contact User Interface
Constant Contact is known for its user-friendly and straightforward interface, making it a popular choice for small businesses and those new to email marketing. The platform offers a guided experience, with helpful tips and tutorials presented throughout the UI, assisting users in getting started and making the most of the features.
The email creation process in Constant Contact is highly intuitive. Users can choose from a wide variety of templates and use a simple editing interface to customize their emails. The platform also provides a quick and easy way to organize and segment contact lists, enabling targeted email campaigns with minimal effort.
Customer Support Services
Both Brevo and Constant Contact place a strong emphasis on customer support.
Brevo: Offers email support for all its plans, and live chat support for premium users. The platform also has an extensive knowledge base with articles and video tutorials, aiding users in troubleshooting and learning about various features.
Constant Contact: Is renowned for its exceptional customer support. It provides phone support, live chat, and email assistance. Constant Contact also offers a range of resources, including webinars, community forums, and an extensive library of how-to articles and tutorials.
Deliverability Rates and Performance: Brevo vs constant contact.
Email deliverability is a crucial aspect of any email marketing strategy. It determines whether your message lands in the inbox or gets lost in the spam folder. This section compares the deliverability rates and performance of Brevo and Constant Contact.
Brevo Deliverability
Brevo is known for its strong deliverability rates, ensuring that emails reach their intended recipients. The platform employs advanced technologies and best practices, such as sender authentication (SPF, DKIM, DMARC), dedicated IP addresses for high-volume senders, and proactive monitoring of sending servers. These measures help in maintaining a high sender reputation, which is critical for deliverability.
Furthermore, Brevo provides users with actionable insights and tips to improve their email deliverability. This includes advice on content optimization, list management, and engagement strategies to keep bounce and spam complaint rates low.
Brevo’s email deliverability report
Below is the result of an email deliverability report conducted for Brevo, formerly, sendinblue,
In this email deliverability report for Brevo, you’ll find comprehensive insights into its email deliverability rating.
In this study, a grand total of 373,154 emails were dispatched via Brevo (Sendinblue). Out of these, 280,139 emails successfully reached the recipient’s primary inbox, while 79,229 emails were flagged as spam. Regrettably, 13,786 emails failed to reach their intended recipients altogether.
Below is a table illustrating these findings, in numerical figures and percentages.
| Total emails sent | Total emails delivered | Total emails flagged as spam | Emails lost on the way |
| 373,154 | 280,139 | 79,229 | 13,786 |
| Percentage | 75.07% | 21.23% | 3.69% |
Constant Contact Deliverability
Constant Contact also boasts impressive deliverability rates. The platform’s strength lies in its strict adherence to email sending best practices and compliance with anti-spam laws. It constantly updates its infrastructure to stay aligned with the latest email standards and ISP requirements.
In addition, Constant Contact offers extensive resources and support to help users understand and improve their deliverability. This includes regular feedback on the health of your email list, tools for cleaning and maintaining your contact list, and expert support for any deliverability issues that arise.
Constant contact email deliverability report
The same study that conducted the findings for Brevo’s email deliverability, also did the same for Constant contact. Below are its findings.
A sum of 372,808 emails were dispatched using Constant Contact. Out of these, 278,650 emails successfully reached the recipient’s primary mailbox, while 79,656 emails were marked as spam. Unfortunately, 14,502 emails were lost in transit to the recipients.
| Total emails sent | Total emails delivered | Total emails flagged as spam | Emails lost on the way |
| 372,808 | 278,650 | 79,656 | 14,502 |
| Percentage | 74.74% | 21.37% | 3.89% |
Integrations and Add-ons: Brevo vs constant contact
The ability to integrate with other tools and services can significantly enhance the functionality of an email marketing platform. This section explores the integration options and add-ons available with Brevo and Constant Contact.
Brevo’s Integration Options
Brevo offers a wide range of integrations with popular software and services. These integrations enhance its functionality and allow users to streamline their marketing workflows. Key integrations include:
- E-commerce Platforms: Integration with platforms like Shopify, WooCommerce, and Magento for seamless e-commerce marketing.
- CRM Software: Options to connect with CRM tools like Salesforce and HubSpot, enabling better customer data management.
- Social Media: Integrations with social media platforms for targeted advertising and audience engagement.
- Other Tools: Connects with tools like Zapier, which opens up thousands of additional integration possibilities.
Take a look below at some of Brevo’s ecommerce integrations.
Constant Contact’s Integration Capabilities
Constant Contact also provides a robust set of integrations, focusing on expanding its utility across various business needs. Its integration ecosystem includes:
- E-commerce and Retail: Integrations with platforms like Shopify and BigCommerce, helping businesses in email marketing for e-commerce.
- Social Media Tools: Direct connections with social media platforms for social advertising and content sharing.
- Productivity Tools: Integrations with apps like Eventbrite, QuickBooks, and Google Analytics, aiding in event management, financial tracking, and data analysis.
Pros and Cons: Brevo vs constant contact
When choosing between Brevo and Constant Contact, understanding the advantages and limitations of each platform is essential. This section outlines the pros and cons of both services, providing a balanced view to help in decision-making.
Advantages of Brevo
- Flexible Pricing Model: Brevo’s pricing is based on the number of emails sent rather than the number of contacts, which can be cost-effective for businesses with larger contact lists but lower email frequencies.
- Advanced Automation: Offers powerful automation tools that facilitate complex marketing workflows and personalized customer journeys.
- Comprehensive Feature Set: Includes a range of features beyond email marketing, such as SMS marketing, live chat, and CRM functionality.
- Strong Deliverability: Maintains high email deliverability rates through robust infrastructure and sender reputation management.
Limitations of Brevo
- Learning Curve: Some users find the platform’s numerous features and tools a bit overwhelming initially.
- Limited Template Designs: Compared to some competitors, the variety and design of email templates might seem somewhat restricted.
- Language Support: While it supports multiple languages, the platform’s non-English support can be limited.
Advantages of Constant Contact
- User-Friendly Interface: Known for its intuitive and straightforward interface, making it easy for beginners to navigate.
- Extensive Template Library: Offers a wide range of professionally designed email templates.
- Excellent Customer Support: Provides robust support options including phone, email, and live chat, along with extensive educational resources.
- Effective Contact Management: Features powerful list management and segmentation tools.
Limitations of Constant Contact
- Pricing Structure: The price increases with the number of contacts, which might be costly for businesses with a large email list.
- Limited Automation Features: While it offers basic automation, it might not suffice for businesses looking for advanced marketing automation capabilities.
- E-commerce Integrations: Compared to some competitors, e-commerce integration options are somewhat limited.
Below is a summary of the pros and cons of Brevo and Constant Contact in a tabulated format.
Customer Reviews and Testimonials of Brevo and Constant contact
Customer reviews and testimonials provide real-world insights into the performance and reliability of a service. Here’s what users are saying about Sendinblue and Constant Contact:
What Users Say About Brevo
- Positive Feedback: Users often praise Brevo for its versatile marketing tools and automation capabilities. The flexible pricing model is also frequently highlighted as a benefit, especially for small businesses and startups.
- Constructive Criticism: Some users mention a steep learning curve due to the extensive range of features. Others wish for more variety and modern designs in the email template section.
What Users Say About Constant Contact
- Positive Feedback: Constant Contact is commonly commended for its user-friendly interface and excellent customer support. The extensive library of email templates is also a frequently mentioned advantage.
- Constructive Criticism: Some users express concerns about the pricing, particularly as the number of contacts increases. Additionally, a need for more advanced automation features is sometimes noted.
Best Use Cases for Brevo and Constant contact
Understanding the ideal scenarios for using Sendinblue and Constant Contact can help businesses determine which service aligns best with their specific needs.
Ideal Scenarios for Using Brevo
- Small to Medium-Sized Businesses (SMBs): With its flexible pricing model and comprehensive set of marketing tools, Brevo is well-suited for SMBs looking to scale their marketing efforts without a significant investment.
- Businesses Seeking Advanced Automation: Companies that require sophisticated automation for personalized customer journeys will find Brevo’s automation tools highly beneficial.
- Multi-Channel Marketing: Organizations looking to integrate email campaigns with SMS marketing and live chat functionality will find Brevo to be a versatile platform.
- Global Reach: Businesses targeting a multi-lingual audience can benefit from Brevo’s support for multiple languages.
Ideal Scenarios for Using Constant Contact
- Beginners and Non-Technical Users: With its user-friendly interface and extensive support, Constant Contact is ideal for those new to email marketing or with limited technical expertise.
- Event-Focused Organizations: For those who regularly host events, Constant Contact’s event marketing tools make managing invitations and registrations easy and effective.
- Retail and E-commerce Small Businesses: With its range of templates and integrations, Constant Contact is suitable for small retail businesses or e-commerce sites that focus on direct customer engagement and promotions.
Final Verdict
Which Service is Best for Your Needs?
Choosing between Sendinblue and Constant Contact depends on your specific business needs and marketing goals:
- For Advanced Marketing Needs: If your priority is advanced automation, multi-channel marketing, and flexible pricing, Brevo might be the better choice.
- For Simplicity and Support: If you value ease of use, excellent customer support, and straightforward email marketing tools, Constant Contact could be more suitable.
Concluding Thoughts on Brevo vs Constant Contact
Both Brevo and Constant Contact offer robust email marketing solutions, but they cater to different types of users. Brevo’s strength lies in its comprehensive feature set and scalability, making it a good fit for growing businesses with diverse marketing needs. Constant Contact, on the other hand, shines in its user-friendliness and support, ideal for small businesses and those new to email marketing.
Ultimately, the decision should be based on which platform aligns best with your business model, marketing strategies, and the level of complexity you’re comfortable handling.
FAQs About Brevo and Constant Contact
Addressing frequently asked questions about Sendinblue and Constant Contact can provide additional clarity and help readers make an informed decision. Here are some common queries and their answers.
Common Questions Answered
Q1: Can I use Sendinblue or Constant Contact for free?
- A Brevo: Yes, Sendinblue offers a free plan with a limit of 300 emails per day and unlimited contact storage. However, advanced features are reserved for paid plans.
- A: Constant Contact: Constant Contact doesn’t have a permanent free plan, but it does offer a 1-month free trial. After the trial, users need to choose a paid plan.
Q2: Are Brevo and Constant Contact suitable for large enterprises?
- A: Brevo: While primarily targeted at SMBs, Sendinblue’s Enterprise plan caters to larger businesses with features like higher email volumes, custom reporting, and a dedicated account manager.
- A: Constant Contact: Constant Contact is generally more focused on small to medium-sized businesses. Large enterprises might find some limitations in terms of automation and customization.
Q3: How do Brevo and Constant Contact handle contact list management?
- A: Brevo: It offers advanced segmentation options, allowing for detailed targeting based on user behavior, demographics, and email engagement.
- A: Constant Contact: Provides robust list management tools with features like list segmentation, but it might not be as advanced as Sendinblue in terms of behavioral segmentation.
Q4: Do both platforms offer integration options?
- A: Brevo and Constant Contact: Yes, both platforms offer a range of integrations with e-commerce platforms, CRM systems, and other productivity tools, albeit with some differences in the specific integrations available.
Q5: What kind of customer support can I expect from these platforms?
- A: Brevo: Offers email support for all plans and live chat for premium users, along with a comprehensive knowledge base.
- A: Constant Contact: Known for its excellent customer support, it provides phone, email, and live chat support, plus a wealth of online resources.
Q6: Can I create automated email sequences with both services?
- A: Brevo: Yes, it offers robust automation features for creating personalized email sequences based on user actions and behaviors.
- A: Constant Contact: It allows for basic automated emails, such as welcome messages and anniversary emails, but its automation capabilities are more limited compared to Sendinblue.
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